TY  - BOOK
AU  - VERGANTI, ROBBERTO
TI  - DESIGHN-DRIVEN INNOVATION : CHANGING RULES OF COMPETION BY RADICALY INNOVATING WHAT THINGS MEAN
SN  - 9781422124826
U1  - 65 
PY  - 2009///
CY  - BOSTON
PB  - HARVARD BUSIBESS PRESS
KW  - GENERAL MANAGEMENT
ER  -