TY - BOOK AU - TRUPTI BHANDARI AU - ARVIND BHANDARI TI - BRAND VANTAGE: 12 WEEK MASTER PLAN FOR BRAND LEADERSHIP SN - 9780670095315 U1 - 658.8.7 PY - 2021/// CY - GURGAON PB - PENGUIN RANDOM HOUSE KW - BRAND MANAGEMENT ER -