TY  - BOOK
AU  - ANDERSON, JAMES C
AU  - NARUS, JAMES A
TI  - BUSINESS MARKET MANAGEMENT: UNDERSTANDING CREATING AND DELIVERING VALUE
SN  - 9788131731635
U1  - 658.8 
PY  - 2021///
CY  - NEW DELHI
PB  - PEARSON INDIA
KW  - MARKETING MANAGEMENT
ER  -