TY  - BOOK
AU  - KIM, CHAN W
AU  - MAUBORGNE, RENEE
TI  - BLUE OCEAN SHIFT BEYOND COMPUTING: PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
PY  - 2017///
CY  - NEW DELHI
PB  - MACMILLAN
KW  - MARKETING MANAGEMENT
ER  -