TY  - BOOK
AU  - AAKER, JENNIFER
AU  - SMITH, ANDY
TI  - DRAGONFLY EFFECT: QUICK, EFFECTIVE AND POWERFUL WAYS TO USE SOCIAL MEDIA TO DRIVE SOCIAL CHANGE
PY  - 2012///
CY  - SAN FRANCISCO
PB  - JOSSEY-BASS PUBLISHERS
KW  - MANAGEMENT
ER  -