TY  - BOOK
AU  - BAINES, PAUL
AU  - FILL, CHRIS
TI  - MARKETING: CASE INSIGHTS BEHIND-THE-SCENES INSIGHT INTO MARKETING STRATEGIES FEATURING 3M,M
PY  - 2015///
CY  - LONDON
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING MANAGEMENT
ER  -