TY  - BOOK
AU  - LINOFF, GORDON S
AU  - BERRY, MICHAEL J A
TI  - DATA MINING TECHNIQUES: FOR MARKETING, SALES, AND CUSTOMER RELATIONSHIP MANAGEMENT
PY  - 2014///
CY  - NEW DELHI
PB  - WILEY INDIA (P) LTD.
KW  - CUSTOMER RELATION MANAGEMENT
ER  -