TY  - BOOK
AU  - MOFFIT, SEAN
AU  - DOVER, MIKE
TI  - WIKI BRANDS: REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKET PLACE
PY  - 2011///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - BRAND MANAGEMENT
ER  -