TY  - BOOK
AU  - KASH, RICK
AU  - CALHOUN, DAVID
TI  - HOW COMPANIES WIN: PROFITING FROM DEMAND-DRIVEN BUSINESS MODELS NO MATTER WHAT BUSINESS YOU'RE IN
PY  - 2010///
CY  - NEW YORK
PB  - HARPER BUSINESS
KW  - MANAGEMENT
ER  -