TY  - BOOK
AU  - SISSORS, JACK Z
AU  - BARON, ROGER B
TI  - ADVERTISING MEDIA PLANNING: APPLY THE LATEST ADVERTISING TECHNOLOGIES BUILD YOUR BRAND IN EVERY
PY  - 2010///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - ADVERTISING MANAGEMENT
ER  -