TY  - BOOK
AU  - SCOTT, DAVID MEERMAN
TI  - NEW RULES OF MARKETING AND PR: HOW TO USE SOCIAL MEDIA, BLOGS, NEWS RELEASES, ONLINE VIDEO, AND VIRAL MARKETING
PY  - 2010///
CY  - NEW DELHI
PB  - WILEY INDIA PVT LTD
KW  - MARKETING MANAGEMENT
ER  -