SCOTT, DAVID MEERMAN <br/><br/>
NEW RULES OF MARKETING AND PR  HOW TO USE SOCIAL MEDIA, BLOGS, NEWS RELEASES, ONLINE VIDEO, AND VIRAL MARKETING 

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 - NEW DELHI  WILEY INDIA PVT LTD  2010 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT