ZEITHAML, VALARIE A <br/><br/>
SERVICES MARKETING  INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 

 - 0 
 - NEW DELHI  TATA MCGRAW HILL  2008 
 - 743 
 -  0 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING