TY  - BOOK
AU  - ROSEN, RICHARD G
AU  - ROSEN, JANE
TI  - CONVERGENCE MARKETING: COMBINING BRAND AND DIRECT FOR UNPRECEDENTED PROFITS
SN  - 0-470-16493-8
PY  - 2009///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - MARKETING MANAGEMENT
ER  -