ROSEN, RICHARD G <br/><br/>
CONVERGENCE MARKETING  COMBINING BRAND AND DIRECT FOR UNPRECEDENTED PROFITS 

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 - NEW YORK  JOHN WILEY & SONS  2009 
 - 187 
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<br/><br/><label>ISBN: </label>0-470-16493-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT