FINKLESTEIN, RON 49 MARKETING SECRETS (THAT WORK) TO GROW SALES THE HEAVY HITTERS, THE SHINING STARS, THE BRIGHT LIGHTS-ALL HERE IN THIS BRILLIA - 0 - NEW DELHI MAVERICK BUSINESS 2007 - 298 - 0 . ISBN: 81-89632-19-1 Subjects--Topical Terms: MARKETING MANAGEMENT