POWELL, GUY R <br/><br/>
MARKETING CALCULATOR  MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT 

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 - NEW YORK  JOHN WILEY & SONS  2008 
 - 288 
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<br/><br/><label>ISBN: </label>0-470-82395-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT