TY  - BOOK
AU  - DWYER, F ROBERT
AU  - TANNER, JOHN F
TI  - BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS AND LEARNING
SN  - 0-07-022091-3
PY  - 2006///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - MARKETING MANAGEMENT
ER  -