ALAM SRINIVAS <br/><br/>
INDIAN CONSUMER  ONE BILLION MYTHS ONE BILLION REALITIES 

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 - NEW YORK  JOHN WILEY & SONS  2008 
 - 216 
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<br/><br/><label>ISBN: </label>0-470-82230-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR