TY  - BOOK
AU  - MULLIN, RODDY
AU  - CUMMINS, JULIAN
TI  - SALES PROMOTION: HOW TO CREATE, IMPLEMENT & INTEGRATE CAMPAIGNS THAT REALLY WORK
SN  - 0-7494-5474-1
PY  - 2008///
CY  - NEW DELHI
PB  - KOGAN PAGE LTD.
KW  - SALES MANAGEMENT
ER  -