TY  - BOOK
AU  - HOLTZ, SHEL
AU  - HAVENS, JOHN C
TI  - TACTICAL TRANSPARENCY: HOW LEADERS CAN LEVERAGE SOCIAL MEDIA TO MAXIMIZE VALUE AND BUILD THEIR BRAND
SN  - 0-470-29370-6
PY  - 2009///
CY  - SAN FRANCISCO
PB  - JOSSEY-BASS PUBLISHERS
KW  - CUSTOMER RELATION MANAGEMENT
ER  -