HOLTZ, SHEL <br/><br/>
TACTICAL TRANSPARENCY  HOW LEADERS CAN LEVERAGE SOCIAL MEDIA TO MAXIMIZE VALUE AND BUILD THEIR BRAND 

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 - SAN FRANCISCO  JOSSEY-BASS PUBLISHERS  2009 
 - 297 
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<br/><br/><label>ISBN: </label>0-470-29370-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATION MANAGEMENT