TY  - BOOK
AU  - BRECKENFELD DEL
TI  - COOL FACTOR: BUILDING YOUR BRAND'S IMAGE THROUGH PARTNERSHIP MARKETING
SN  - 0-470-37196-1
PY  - 2009///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - BRAND MANAGEMENT
ER  -