BRECKENFELD DEL <br/><br/>
COOL FACTOR  BUILDING YOUR BRAND'S IMAGE THROUGH PARTNERSHIP MARKETING 

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 - NEW YORK  JOHN WILEY & SONS  2009 
 - 266 
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<br/><br/><label>ISBN: </label>0-470-37196-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT