TY  - BOOK
AU  - MORAN, MIKE
AU  - HUNT, BILL
TI  - SEARCH ENGINE MARKETING, INC: DRIVING SEARCH TRAFFIC TO YOUR COMPANY'S WEB SITE
SN  - 0-13-185292-2
PY  - 2006///
CY  - BOSTON
PB  - IBM PRESS
KW  - MARKETING COMMUNICATION
ER  -