TY  - BOOK
AU  - CAPON, NOEL
TI  - MARKETING MAVENS: THIS IS BIG-PICTURE MARKETING ABOUT COMPANIES WHOSE ENTIRE ORIENTATION IS
SN  - 0-307-35409-9
PY  - 2007///
CY  - NEW YORK
PB  - CROWN BUSINESS
KW  - MARKETING MANAGEMENT
ER  -