CAPON, NOEL <br/><br/>
MARKETING MAVENS  THIS IS BIG-PICTURE MARKETING ABOUT COMPANIES WHOSE ENTIRE ORIENTATION IS 

 - 1 
 - NEW YORK  CROWN BUSINESS  2007 
 - 307 
 -  0 .
<br/><br/><label>ISBN: </label>0-307-35409-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT