ASSAEL, HENRY <br/><br/>
CONSUMER BEHAVIOR AND MARKETING ACTION 

 - 6 
 - NEW DELHI  CENGAGE LEARNING  1998 
 - 718 
 -  0 .
<br/><br/><label>ISBN: </label>81-315-0036-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR