O'GUINN, THOMAS C <br/><br/>
ADVERTISING AND INTEGRATED BRAND PROMOTION 

 - 4 
 - NEW DELHI  CENGAGE LEARNING  2006 
 - 781 
 -  0 .
<br/><br/><label>ISBN: </label>81-315-0158-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT