TY  - BOOK
AU  - CHURCHILL, GILBERT A
AU  - IACOBUCCI, DAWN
TI  - MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS
SN  - 81-315-0309-7
PY  - 2005///
CY  - DELHI
PB  - THOMSON SOUTH-WESTERN
KW  - MARKETING RESEARCH
ER  -