ZIKMUND, WILLIAM G <br/><br/>
ESSENTIALS OF MARKETING RESEARCH 

 - 3 
 - DELHI  THOMSON SOUTH-WESTERN  2007 
 - 414 
 -  0 .
<br/><br/><label>ISBN: </label>81-315-0281-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH