KURTZ, DAVID L <br/><br/>
PRINCIPLES OF MARKETING 

 - 12 
 - DELHI  THOMSON SOUTH-WESTERN  2006 
 - 656 
 -  0 .
<br/><br/><label>ISBN: </label>81-315-0293-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT