TY  - BOOK
AU  - YOUNG, ROY A
AU  - WEISS, ALLEN M
TI  - MARKETING CHAMPIONS: PRACTICAL STRATEGIES FOR IMPROVING MARKETING'S POWER, INFLUENCE, AND BUSINESS IM
PY  - 2006///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - MARKETING MANAGEMENT
ER  -