TY  - BOOK
AU  - SCOTT, DAVID MEERMAN
TI  - NEW RULES OF MARKETING AND PR: HOW TO USE NEWS RELEASES, BLOGS, PODCASTING, VIRAL MARKETING, & ONLINE MEDIA TO
PY  - 2009///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - MARKETING COMMUNICATION
ER  -