SCOTT, DAVID MEERMAN <br/><br/>
NEW RULES OF MARKETING AND PR  HOW TO USE NEWS RELEASES, BLOGS, PODCASTING, VIRAL MARKETING, & ONLINE MEDIA TO 

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 - NEW YORK  JOHN WILEY & SONS  2009 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING COMMUNICATION