TY  - BOOK
AU  - SUNIL GUPTA
AU  - LEHMANN, DONALD R
TI  - MANAGING CUSTOMERS AS INVESTMENTS: THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN
PY  - 2005///
CY  - NEW JERSEY
PB  - WHARTON SCHOOL PUBLISHING
KW  - CUSTOMER RELATION MANAGEMENT
ER  -