TY  - BOOK
AU  - PEPPERS, DON
AU  - ROGERS, MARTHA
TI  - RULES TO BREAK & LAWS TO FOLLOW: HOW YOUR BUSINESS CAN BEAT THE CRISIS OF SHORT-TERMISM
PY  - 2008///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - CUSTOMER RELATION MANAGEMENT
ER  -