HATCH, MARY JO <br/><br/>
TAKING BRAND INITIATIVE  HOW COMPANIES CAN ALIGN STRATEGY, CULTURE, AND IDENTITY THROUGH CORPORATE BRANDI 

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 - SAN FRANCISCO  JOSSEY-BASS PUBLISHERS  2008 
 - 266 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT