TY  - BOOK
AU  - WILLIAMS, ALISON
AU  - MULLIN, RODDY
TI  - HANDBOOK OF FIELD MARKETING: A COMPLETE GUIDE TO UNDERSTANDING AND OUTSOURCING FACE-TO-FACE DIRECT MARKETING
PY  - 2008///
CY  - LONDON
PB  - KOGAN PAGE, LONDON
KW  - MARKETING MANAGEMENT
ER  -