TY  - BOOK
AU  - HARRIS, GODFREY
TI  - HOTTEST IDEAS IN WORD OF MOUTH ADVERTISING: WHAT WORKS, WHAT DOESN'T, WHAT'S FAKE, AND WHY
PY  - 2005///
CY  - NEW DELHI
PB  - VIVA BOOKS PRIVATE LTD.
KW  - ADVERTISING MANAGEMENT
ER  -