HARRIS, GODFREY <br/><br/>
HOTTEST IDEAS IN WORD OF MOUTH ADVERTISING  WHAT WORKS, WHAT DOESN'T, WHAT'S FAKE, AND WHY 

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 - NEW DELHI  VIVA BOOKS PRIVATE LTD.  2005 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT