TY  - BOOK
AU  - MOSKOWITZ, HOWARD
AU  - GOFMAN, ALEX
TI  - SELLING BLUE ELEPHANTS: HOW TO MAKE GREAT PRODUCTS THA PEOPLE WANT BEFORE THEY EVEN KNOW THEY WANT THEM
PY  - 2007///
CY  - NEW DELHI
PB  - PEARSON EDUCATION ASIA
KW  - SALES MANAGEMENT
ER  -