TY  - BOOK
AU  - MOSKOWITZ, HOWARD
AU  - GOFMAN, ALEX
TI  - SELLING BLUE ELEPHANTS: HOW TO MAKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE
PY  - 2007///
CY  - NEW JERSEY
PB  - WHARTON SCHOOL PUBLISHING
KW  - SALES MANAGEMENT
ER  -