CHISNALL, PETER M <br/><br/>
MARKETING RESEARCH  ANALYSIS AND MEASUREMENT 

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 - NEW YORK  MCGRAW HILL  1973 
 - 308 
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<br/><br/><label>ISBN: </label>07-084010-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH