TY  - BOOK
AU  - BURKITT, HUGH
AU  - ZEALLEY, JOHN
TI  - MARKETING EXCELLENCE: WINNING COMPANIES REVEAL THE SECRETS OF THEIR SUCC
PY  - 2007///
CY  - NEW DELHI
PB  - WILEY INDIA (P) LTD.
KW  - MARKETING MANAGEMENT
ER  -