RIESENBECK, HAJO <br/><br/>
POWER BRANDS 

 - 0 
 - NEW YORK  JOHN WILEY & SONS  2007 
 - 274 
 -  0 .
<br/><br/><label>ISBN: </label>9783527502820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT