HALLWARD, JOHN <br/><br/>
GIMME  HUMAN NATURE OF SUCCESSFUL MARKETING 

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 - NEW YORK  JOHN WILEY & SONS  2007 
 - 216 
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<br/><br/><label>ISBN: </label>9780470100295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT