GUMMESSON, EVERT <br/><br/>
TOTAL RELATIONSHIP MARKETING 

 - 2 
 - OXFORD  ELSEVIER  2002 
 - 350 
 -  0 .
<br/><br/><label>ISBN: </label>81-312-0673-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT