BANTA, TRUDY W <br/><br/>
HALLMARKS OF EFFECTIVE OUTCOMES ASSESSMENT 

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 - SAN FRANCISCO  JOSSEY-BASS PUBLISHERS  2004 
 - 67 
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<br/><br/><label>ISBN: </label>0-7879-7288-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT