RAMESH KUMAR S <br/><br/>
MANAGING INDIAN BRANDS 

 - 2 
 - NEW DELHI  VIKAS PUBLISHING HOUSE  2002 
 - 356 
 -  0 .
<br/><br/><label>ISBN: </label>81-259-1308-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT